The Power of Words in ShapingConsumer Perceptions ofthe Food Industry
Dr. Michael von Massow
Consumer knowledge and perceptions play a crucial role in shaping the food industry. Dr. Michael von Massow, a Department of Food, Agricultural, and Resource Economics professor at the University of Guelph, recently addressed the Saskatchewan Pork Industry Symposium 2023 on consumer knowledge and its impact. In his presentation, Dr. von Massow