Consumers Expected to Pay the Price For New U.S. V-COOL
Stephen Heckbert, executive director Canadian Pork Council
Stephen Heckbert, the Executive Director of the Canadian Pork Council, warns that consumers will pay more for their pork because of U.S. voluntary country of origin labelling(V-COOL).The new rule announced recently by U.S. Agriculture Secretary Tom Vilsack will come into effect by January 1, 2026.Under the new