Part of Keystone Agricultural Producers 40th AGM in Winnipeg, MB, on January 23, 2024, Brenna Mahoney, KAP general manager, led a dynamic panel discussion. In this diverse and dynamic discussion, the panellists shared unique insights on why agriculture ensures food security, addresses environmental challenges, and navigates economic landscapes.
In a vibrant exchange of ideas, Mady Adamson, Paul Spenst, Kim McConnell, and moderator Brenna Mahoney delved into why agriculture is paramount and matters. From the youthful enthusiasm of Mady, a young school lady who is 11 years old, to the seasoned wisdom of Kim and the grounded perspective of Paul, each speaker brought a unique lens to the discussion, emphasizing the enduring significance of agriculture in our lives.
Mady Adamson, a 5th generation producer, started the dialogue with her infectious passion for agriculture. “Hi, I’m Mady Adamson,” she began, her voice brimming with energy. “I’m 11 years old, and my family farms near Rosetown, Saskatchewan. I’m very passionate about sharing about agriculture, where your food comes from, and helping promote positive agricultural culture.” Her words echoed a sentiment many in the industry shared – the need to bridge the gap between producers and consumers through education and advocacy.

Paul Spenst, a proud Spenst Brothers Premium Meats owner in Winkler, MB, shared his journey from beef farming to the unexpected realm of pizza making. “We are a beef family,” he declared, recounting a poignant moment in his store when a customer hesitated to buy a pie until he assured them, “It tastes like your mom made it,” Paul emphasized the emotive power of food; evoking memories of home and comfort that resonate deeply with consumers.
Kim McConnell of Calgary, AB, but a Manitoba boy, the venerable founder of AdFarm, brought decades of experience to the table as he reflected on the evolution of agriculture.
“Agriculture and AgriFood is the most exciting and innovative sector of the Canadian economy,” he proclaimed, urging greater collaboration and communication within the industry. Kim’s message resonated with a call for unity and progress, highlighting the importance of storytelling and emotion in conveying the message of agriculture.As the discussion unfolded, the theme of public trust emerged as a central concern. Kim McConnell underscored the three pillars of building public trust: doing the right thing, being confirmed in those actions, and effectively communicating them to the public. His words struck a chord, emphasizing the critical role of transparency and integrity in fostering trust between producers and consumers.
Paul Spenst echoed this sentiment from a deeply personal perspective rooted in his faith and sense of stewardship. “We are motivated to take care and to make good decisions,” he reflected, emphasizing his responsibility to nurture the land and provide quality food to others. Paul’s conviction as a Christian underscored the profound connection between agriculture, ethics, and community well-being.
Throughout the discussion, moderator Brenna Mahoney skillfully guided the conversation, drawing out key insights and facilitating dialogue among the panellists. Her adept moderation ensured that each voice was heard and each perspective valued, enriching the discourse on why agriculture matters.
Ultimately, the collective wisdom of Mady Adamson, Paul Spenst, and Kim McConnell illuminated the enduring significance of agriculture in peoples’ lives. From the passion of youth to the wisdom of experience, their words served as a testament to agriculture’s vital role in ensuring food security, fostering environmental stewardship, and nurturing vibrant communities. As the discussion drew to a close, it was clear that agriculture isn’t just an industry – it’s a way of life, rooted in tradition, driven by innovation, and bound by a shared commitment to the land and its bounty. •
— By Harry Siemens